[kwlug-disc] Biased Bing Search?

Raul Suarez rarsa at yahoo.com
Sun Jan 10 19:19:53 EST 2010

I got the same paid advertisement  doing the search on both engines. The Special K challenge. I guess is just that they want people to click on the advertisement.

In both cases it is marked as a "sponsored link"

Bing has explicitly indicated that the searches will be more limited to reduce the false positives. I think that's the only difference.

Raul Suarez

Technology consultant
Software, Hardware and Practices
An eclectic collection of random thoughts

--- On Sun, 1/10/10, john at netdirect.ca <john at netdirect.ca> wrote:

> From: john at netdirect.ca <john at netdirect.ca>
> Subject: [kwlug-disc] Biased Bing Search?
> To: "KWLUG discussion" <kwlug-disc at kwlug.org>
> Received: Sunday, January 10, 2010, 10:14 AM
> I've noticed the last two days a
> commercial on TV for Special K. The call to action is to
> search for "Special K" on Bing.ca.
> I'm figuring that Bing and Kellogs have an arrangement
> where "customized" results are given for that
> term. The first page clearly has Kellogs corporate sites or
> special K friendly sites. A search at Google shows more
> variety.
> I hate to be a pessimist but are we (as a culture) going to
> end up being controlled by a biased search engine that
> favours paying advertisers?
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