[kwlug-disc] Biased Bing Search?

Khalid Baheyeldin kb at 2bits.com
Sun Jan 10 18:10:04 EST 2010


I agree. Ads that are clearly ads are fine.

It is the paid search results that are intermingled with other search
results without clearly being marked as sponsored or something.

On Sun, Jan 10, 2010 at 3:03 PM, <john at netdirect.ca> wrote:

>  It's not the obvious ads that I'm questioning. I know that ads will be
> tailored to my search. The non-ad results is what I'm questioning. It looks
> like MS may be tailoring search results for advertisers. I expect search
> results to not be tainted by ad revenue. I want an honest search.
>
> John Van Ostrand , CTO, co-CEO
> Net Direct Inc.
> 564 Weber St. N. Unit 12
> Waterloo, ON N2L 5C6
> Ph: 519-883-1172
> Fx: 519-883-8533
> http://www.netdirect.ca
> ------------------------------
>
> *  From: *"Joe Wennechuk" [youcanreachmehere at hotmail.com]
> *  Sent: *01/10/2010 01:17 PM EST
>
> *  To: *"KWLUG discussion" <kwlug-disc at kwlug.org>
> *  Subject: *Re: [kwlug-disc] Biased Bing Search?
>
> The ability to shape search results is very young. It also depends on how
> much the searcher is willing to reveal about themselves. I think shaping ads
> based on demographic, and geographic information per user per request is
> coming very close to reality. If the results can really be "Customized" to a
> useful extent where I get 1 or two ads for products that I really need (
> Maybe even based on what's in my fridge ) and then the information I'm
> requesting, then I would live with that; as long as, the ads are labeled as
> such, and I continue to get useful information as well.
>
>
>
>  *From:* john at netdirect.ca
> *Sent:* Sunday, January 10, 2010 10:14 AM
> *To:* KWLUG discussion <kwlug-disc at kwlug.org>
> *Subject:* [kwlug-disc] Biased Bing Search?
>
> I've noticed the last two days a commercial on TV for Special K. The call
> to action is to search for "Special K" on Bing.ca.
>
> I'm figuring that Bing and Kellogs have an arrangement where "customized"
> results are given for that term. The first page clearly has Kellogs
> corporate sites or special K friendly sites. A search at Google shows more
> variety.
>
> I hate to be a pessimist but are we (as a culture) going to end up being
> controlled by a biased search engine that favours paying advertisers?
>
>  ------------------------------
>
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>  I'm all for that.
>
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>


-- 
Khalid M. Baheyeldin
2bits.com, Inc.
http://2bits.com
Drupal optimization, development, customization and consulting.
Simplicity is prerequisite for reliability. --  Edsger W.Dijkstra
Simplicity is the ultimate sophistication. --   Leonardo da Vinci
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