[kwlug-disc] please, dear god, kill me now

john at netdirect.ca john at netdirect.ca
Mon Sep 28 15:19:00 EDT 2009


An interesting twist on marketing, arranged parties. Microsoft seems to 
have arranged with houseparty.com to organize the launch party campaign.

We've all heard about Tupperware parties and Avon parties, even risky 
adult-themed parties, they've been a niche marketing tactic for a small 
set of products. It seems that HouseParty.com is offering companies a way 
to utilize house parties for marketing and offering hosts a theme and some 
support for parties.

The site has a strange mix of brands using the service from Hunt's 
Tomatoes to Ford.

>From the site it looks like there are 815 Windows 7 launch parties ready 
to go in the SWO/GTA area and about 50 in K-W. One hosts' pseudonym is 
"mindless", that's just priceless.

John Van Ostrand
Net Direct Inc.
 
CTO, co-CEO
564 Weber St. N. Unit 12
map
 
Waterloo, ON N2L 5C6
 
john at netdirect.ca
Ph: 866-883-1172
ext.5102
Linux Solutions / IBM Hardware
Fx: 519-883-8533
 


kwlug-disc-bounces at kwlug.org wrote on 09/28/2009 02:57:01 PM:

> From:
> 
> john at netdirect.ca
> 
> To:
> 
> KWLUG discussion <kwlug-disc at kwlug.org>
> 
> Date:
> 
> 09/28/2009 02:57 PM
> 
> Subject:
> 
> Re: [kwlug-disc] please, dear god, kill me now
> 
> Sent by:
> 
> kwlug-disc-bounces at kwlug.org
> 
> A satirical look at the video and launchparty concept.
> 
> http://www.esarcasm.com/5502/windows-7-launch-party/
> 
> 
> John Van Ostrand
> Net Direct Inc.
> 
> CTO, co-CEO
> 564 Weber St. N. Unit 12
> map
> 
> Waterloo, ON N2L 5C6
> 
> john at netdirect.ca
> Ph: 866-883-1172
> ext.5102
> Linux Solutions / IBM Hardware
> Fx: 519-883-8533
> 
> 
> 
> kwlug-disc-bounces at kwlug.org wrote on 09/28/2009 02:34:44 PM:
> 
> > From:
> > 
> > Chris Frey <cdfrey at foursquare.net>
> > 
> > To:
> > 
> > KWLUG discussion <kwlug-disc at kwlug.org>
> > 
> > Date:
> > 
> > 09/28/2009 02:36 PM
> > 
> > Subject:
> > 
> > Re: [kwlug-disc] please, dear god, kill me now
> > 
> > Sent by:
> > 
> > kwlug-disc-bounces at kwlug.org
> > 
> > On Mon, Sep 28, 2009 at 11:25:22AM -0700, Raul Suarez wrote:
> > > I actually find the criticism of this video to be unfounded.
> > 
> > I didn't criticize the fact they were having a party.  Linux people
> > do that all the time.  I criticized the video itself.
> > 
> > And there's a difference between a for-profit company making a video 
in
> > the hopes that others will party about their new for-profit release, 
and
> > people just partying for the sake of it.  I have a hard time getting
> > worked up about the former, but hey, to each their own.
> > 
> > 
> > > We are not the target for this video. The target is the Windows Fan 
> Boys
> > > (and girls, and older ladies) that will organize a Windows 7 launch 
> party.
> > 
> > True.  It did look like they tried pretty hard to look cool, and I 
don't
> > think they quite made it, but that's in the eye of the beholder too.
> > 
> > - Chris
> > 
> > 
> > -- 
> > This message has been scanned for viruses and
> > dangerous content by MailScanner, and is
> > believed to be clean.
> > 
> > 
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> 
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